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For an
entertainment and hospitality firm we conducted a large quantitative
project to obtain consumers reactions to new branded entertainment centers.
Telephone interviews were conducted in the United States, Canada, Latin America, Europe and
the Pacific Rim.
For an international computer
hardware manufacturer, telephone interviews were conducted in Europe with senior MIS
executives to gain a better understanding of the purchase decision process and key buyer
values for storage subsystems.
For a major
avionics equipment manufacturer we completed a series of in-depth interviews with purchase
decision makers at leading airlines within the United States, Europe and Asia. The
purpose of this research was to determine key buyer values for avionics equipment as well as
awareness and usage of major manufacturers and channels
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For a leading European-based manufacturer of power generation equipment,
in-depth telephone interviews were conducted with executives
from the 50 largest utilities in Western Europe to understand perceptions of "clean coal"
technologies.
An international computer hardware
manufacturer wanted to better understand how to position one of its current products.
The department wanted to understand what the positioning strategy should focus on with
regard to the unique differences when compared to competitive products. Focus groups
and in-depth interviews were conducted with Senior MIS executives and Functional Executives
in the United States, Canada, Mexico, France, Germany, the United Kingdom as well as Japan.
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