Our approach is to partner with experts in our office and with local data collection suppliers to custom-design the research to meet the needs of each client's situation.
Qualitative Services such as focus groups, in-depth interviewing/recruiting, scheduling client appointments, on-site interviews and mall intercepts.
Local, national and international capabilities Internet/Intranet, web-based and email surveys
Qualitative Research:
Hire local firms for recruitment and facilitation, conduct recruitment in-house, or create an Internet/Intranet, web-based and email survey depending on type and level of respondent. Establish long-term relationships with local qualitative firms to ensure:
Recruiting and tracking are conducted in central locations to ensure standardization of research participants Professional moderators are used for all focus groups and in-depth interviews Professional simultaneous translators are available for viewing purposes